Depilatories, as a product area, is expected to record solid growth over the forecast period, driven by hair removers/bleachers, which are expected to benefit from higher inflation as consumers trade down from more expensive salon hair removal and waxing. As inflation subsides, volume sales of hair removers/bleachers are expected to resume positive growth as consumers return to normal spending behaviour.
Depilatories is expected to continue to be defined by complexity as the majority of women use multiple hair removal products for different purposes rather than using only one product. For example, a consumer may shave her legs and use wax strips for facial hair.
Industry players reported strong growth in demand for sustainable, natural hair removal products in 2022. This trend is expected to increase over the forecast period as part of the broader trend of consumers looking for more natural ingredients perceived as safer than chemicals and sustainable products that create less impact on the environment.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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