Depilatories is set to register positive retail volume growth across the forecast period, benefiting from high inflation rates in 2024, leading some consumers to avoid more costly visits to salons. Over the long term, these habits could persist with many consumers not seeing the necessity to return to salons, with these appointments being a loss of time in an increasingly busy lifestyle.
Depilatories is expected to post positive volume growth over the forecast period, as players focus on innovation. Innovation will be shaped around two areas of development.
The main distribution channels for depilatories will continue to be hypermarkets and supermarkets. These will continue to be appreciated for their convenience, with many consumers living increasingly hectic lifestyles and opting to include depilatories in their weekly grocery shopping baskets.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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