Growth for depilatories in Georgia is set to remain positive, impacted by consumers' active lifestyles and a greater amount of time spent outside the home. Consumers are expected to continue looking at effective hair removers that are safe for the skin and promise long-lasting effect.
Disposable income decline and growing prices are set to result in further price sensitivity on the landscape. Some consumers are expected to switch to less expensive brands or even decrease their consumption of depilatories.
Increasing the availability of depilatories through modern retail channels will help promote these products and expand awareness amongst consumers in the forecast period. Additionally, as the competition between modern grocery retailers and chemists/pharmacies increases, it will facilitate the launch of more affordable brands and widen the share structure in the forecast period.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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