Men’s razors, electric trimmers and single blade unisex razors are gaining popularity among Bulgarian women due to their perceived better performance. As a result, over the coming years it is expected that women’s razors and blades will witness a slowdown in category growth in both retail value and retail volume terms.
Women’s pre-shave is anticipated to continue recording low but steady growth in constant value and volume terms. An increasing number of brands will enter the category expanding the range of women’s shave products.
It is anticipated that e-commerce will be most dynamic distribution channel in depilatories over the forecast period, gaining value share from other channels. A growing number of online retailers, such as notion.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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