Over the forecast period, it is expected that consumers will demand hair removers/bleaches with more natural formulas as the trend towards beauty and personal care products that contain fewer chemical ingredients gains further ground. As during the review period, it is expected that the forecast period will see various companies present in the category look to differentiate their brands and products and gain the attention of consumers by incorporating a range of more natural inputs that can be marketed as less potentially harmful than standard options.
Overall, the forecast period is expected to see depilatories record modest sales growth, with demand set to continue being constrained by the competition that the entire category faces from the professional hair removal services offered by beauty salons. While the group of local consumers who can afford to make use of professional depilation services is set to remain fairly small due to low local purchasing power and the high cost of such services, more people are likely to be able to justify splashing out on permanent and semi-permanent hair removal services as they return to their pre-pandemic lifestyles, including socialising and working outside of the home on a much more regular basis.
The retail distribution of depilatories is not expected to see any major change in Croatia during the forecast period. Health and personal care stores is set to remain the most important distribution channel for depilatories, followed by supermarkets and hypermarkets.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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