Over the forecast period, unit prices of depilatories are projected to keep increasing, amidst rising production costs associated with raw materials and energy prices (manufacturing of depilatories is an energy-heavy industry). This will put pressure on volume and value sales, with the latter declining at a somewhat slower pace.
The increase in sales of women’s razors and blades in Greece during the pandemic years of 2020 and 2021 has proved to be short-lived. Going back to decline in 2022, the category is expected to retain a negative outlook throughout the forecast period.
Rising prices and the re-activation of salons to full capacity will take a toll on hair removers/bleaches over the forecast period. Compared to women’s razors and blades, hair removers/bleaches are set to see somewhat milder decline over the forecast period, as inflation-ridden consumers that are unable to afford salons will perform in-home depilation and be more likely to use hair removers/bleaches, as they are considered to provide longer-lasting results.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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