While the popularity of professional hair removal service will continue to pose competition to depilatories, these products will nonetheless likely continue to see healthy demand from price sensitive women. These less affluent consumers should ensure there remains steady demand for depilatories over the forecast period.
There are only a limited number of depilatories brands available in Malaysia and this could drive consumers to look for more options abroad, with many people becoming increasingly familiar with the use of parallel importers like iHerb. iHerb, for instance, features a large range of depilatories on its platform – especially hair removers – which are not currently available in retailers in Malaysia, such as Nair Bikini Cream and Nair Face Cream.
Leading hair removal salons in Malaysia like Bubble Gum Wax continued to offer promotional services through trial sessions at the end of the review period, with these targeting both male and female customers. Looking to take advantage of the reopening of the economy, many other waxing businesses are opening in the market, such as Waxberries, De Wax Haus, Wax Candy, Strip Ministry of Waxing, with this growing competition making these services more accessible to a wider audience.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.See All of Our Definitions
This report originates from Passport, our Depilatories research and analysis database.
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