Continuing the trend of 2023, energy drinks face a positive outlook over the forecast period. As the economic recovers, improved productivity in manufacturing, property, logistics and other industries will support energy drink consumption.
The health and wellness trend will persist over the forecast period, with Filipinos becoming increasingly aware of the content of the products they are consuming. Energy drinks have historically suffered from a bad reputation in terms of health, yet a greater focus on functional benefits, such as immunity-boosting properties, could enable such products to reposition themselves healthier soft drinks alternatives.
The bulk of off-trade sales of energy drinks are accounted for by small local grocers, specifically sari-sari stores. As both Sting and Cobra have already achieved a high penetration in these crucial retail distribution channels, it will likely become critical for players to bolster their presence in modern grocery retailers to reach a wider audience.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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