The rising levels of caffeine in energy drinks have led to increasing concerns about the potential health risks of such products, particularly for children. Concern regarding sales of energy drinks to children has gained momentum due to reported cases of adverse effects, including increased heart rate, high blood pressure, and sleep disturbances associated with excessive caffeine intake.
For consumers looking for energy drinks formulated specifically for athletic activity, dedicated sports goods stores such as Decathlon, or e-commerce-only brands, have become more accessible in recent years, gaining visibility amongst consumers. Consumers now have greater choice when looking for energy drinks, from mass-market brands to more niche energy drinks targeted for sports.
Co-branding allows energy drinks companies to tap into the existing customer base of their partners. By aligning with another brand, especially one in a different industry, energy drinks can reach new audiences and potentially gain exposure to untapped markets.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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