Energy drinks is expected to post further rapid development over the forecast period and will continue to significantly outperform the other main soft drinks categories. Innovations in flavours, as well as further development of the mainstream and economy segments will drive category growth.
Manufacturers that invest in creating diverse flavour options, which bridge the gap between energy drinks and soft drinks, are anticipated to gain a competitive edge in the forecast period. Pricing will also play a pivotal role in harnessing the appeal of energy drinks.
It is anticipated that reduced sugar energy drinks will remain relatively stagnant in Uzbekistan for the foreseeable future. The primary hurdle facing the growth of this segment lies in the limited concerns among consumers regarding the sugar content in beverages in general.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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