As consumers pay more attention to health and wellness, many will come to view regular sugar-based energy drinks as a relatively unhealthy soft drink, as has occurred in many other European markets. The growing debate by national health bodies surrounding sugary sweet drinks could well lead to higher prices of some energy drinks if the government chooses to raise VAT and excise taxes, in a bid to reduce consumption.
Flavour variations will play an important role in product development of energy drinks over the forecast period. Consumers are not only looking for beverages to increase their energy levels but will seek out more sophisticated experiences and flavours.
Roiss Dva continues to be the leading player in 2023, thanks to being the distributor of Red Bull in Slovenia. Red Bull’s success can be largely attributed to reliable and very effective marketing, but also widespread distribution and frequent new product launches.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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