Although energy drinks are associated as having potentially harmful effects on health among some consumers, due to their high sugar, caffeine or taurine content, there is a growing number of brands that claim to offer healthier energy drinks. Such is the case with the OCA brand from Beliv LLC, which offers products that claim to be of plant origin, and which are certified as organic by the USDA, free of allergens, vegan and with natural sweeteners.
The growing interest in energy drinks has led to the appearance of products that claim to be non-liquid energizers. The leading Raptor brand has launched a fruit punch-flavoured chewing gum that claims to be a source of energy.
One of the uses of energy drinks, especially premium aspirational brands, has been its use in the hospitality, restaurant and clubs industry, as a mixer for alcoholic beverages. This trend gradually faded as consumer tastes for alcoholic beverages were also changing.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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