The positive performance of energy drinks during the review period is set to continue over the forecast period. Energy drinks are increasingly popular in Bosnia-Herzegovina and there is increased availability.
There is concern over the high levels of sugar in energy drinks and reduced sugar variants will register higher volume growth over the forecast period. As such, players will focus on sugar-free and reduced sugar variants.
The competition within energy drinks is set to continue to be limited over the forecast period, with only a few regional and local brands competing for share with Red Bull. However, e-commerce will help to introduce a degree of competition into the segment, as it will enable certain brands to reach more rural consumers.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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