One of the most significant threats to energy drinks is its negative perception amongst consumers, especially amid Canada’s rising health and wellness trend. This could lead to further restrictions in terms of distribution over the forecast period.
Given the ongoing innovation seen within energy drinks, the category is expected to maintain positive momentum over the forecast period. Energy drinks have strong appeal amongst Canada’s younger population, and increased social activities and sports events post-pandemic will lead to increased consumption.
Because energy drinks do not enjoy a particularly positive image among the general public, manufacturers will increasingly focus on innovation in relation to functional benefits and offer “natural” caffeine content amid growing competition from other soft drink categories with a healthier profile, such as bottled water and juices. Monster’s zero-sugar variant and ZOA Energy’s natural caffeine energy drink are good examples of such products, and other brands are likely to follow suit in the coming years.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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