The future for energy drinks is looking positive, as sales are forecast to continue to surge in both volume and current value terms, both on-trade and off-trade in the forecast period. Even though this category has been on the rise for a long time, there is still room for expansion, as the customer base remains male-driven.
Total volume sales of soft drinks are expected to continue to grow, and some trends will be concurrent to multiple categories. As people are shifting towards healthier lifestyles, the demand for products of natural origin is likely to continue to grow, and the number of energy drinks featuring natural ingredients will continue to rise.
Energy drinks has demonstrated its capacity to constantly reinvent itself as players implement new strategies, diversify, and create innovative partnerships, amongst others. Energy drinks brands can boost and drive sales by tapping into new consumer segments and promoting their products through influencers dedicated to different topics, as they have done through gaming, which has proved to be extremely popular.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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