During the forecast period, the target audience of young adults is expected to maintain their consumption of energy drinks. Until a perceived safer and equally invigorating alternative is available, young people are unlikely to discontinue their consumption of energy drinks.
The composition of energy drinks is expected to change during the forecast period. Energy drinks will be affected by Estonian consumers’ shift to reduced sugar, low calorie and less carbonated soft drinks.
The younger demographic, particularly under 30-year-old consumers, is predicted to show a strong preference for energy drinks, especially during visits to nightclubs. Many individuals head to nightclubs after work or university, particularly towards the end of a hectic workweek when fatigue and exhaustion sets in.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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