Energy drinks in Serbia are anticipated to maintain stable volume sales growth in the forecast period. This growth is expected to be driven by the increasing popularity of energy drinks, supported by active advertising, assortment expansion, and promotional campaigns.
The anticipated rise in prices and a decline in disposable income may potentially impede the potential volume sales growth of energy drinks in Serbia. To attract price-sensitive consumers, producers and retailers are likely to offer frequent price discounts and promotional offers.
During the forecast period, the product area is expected to witness an increase in healthier alternatives to energy drinks, such as sugar-free variations and those fortified with added vitamins and dietary supplements. Hell Energy is anticipated to introduce Hell A.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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