Energy drinks will continue to post robust volume growth, but the pace of growth will slow further in the upcoming period. The category will be hampered by its mature status.
In the near future, it is anticipated that reduced sugar energy drinks will remain a niche in Azerbaijan. The primary hindrance to the growth of this segment is the limited awareness of the benefits of such energy drinks among consumers.
In contrast to other soft drinks available in Azerbaijan, energy drinks have not experienced a substantial price hike. This is because major manufacturers have adjusted the formula and ingredients of these drinks while keeping their identity as energy beverages intact.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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