With health-consciousness rising amongst consumers, there is growing demand for energy drinks to be more environmentally- and lifestyle-friendly. Instead of using artificial flavours and unidentifiable substances, players in energy drinks are increasingly utilising natural ingredients.
Energy drinks consumption is expanding from work-related scenarios to leisure activities such as gaming. In 2022, the gaming and e-sports communities have continued to adopt energy drinks, as these can help to improve focus and mental clarity during late-night gaming sessions.
The off-trade volume growth rate of energy drinks is expected to see a slowdown over the course of the forecast period, as the category matures. Nevertheless, sales are still expected to increase strongly, as it is anticipated that energy drinks players will attempt to expand the consumer target group by age.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!