Energy drinks are projected to experience healthy growth in both current value and volume terms over the forecast period. Leading players seek to consolidate their consumer base, not only among younger consumers but also among those who regularly participate in sports.
As consumers become more mindful of health benefits, reduced-sugar energy drinks are likely to outpace their regular counterparts over the forecast period. This development is anticipated to be further fuelled by the introduction of the sugar tax by the end of 2023, which will negatively impact the image and sales of regular energy drinks.
Expanding the occasions where energy drinks are consumed is crucial for driving growth over the forecast period. As many companies continue to allow remote work arrangements, products that claim to help maintain concentration levels remain attractive.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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