Saudi Arabia plans to attract over 100 million visitors annually by 2030 as part of its Vision 2030 strategy. Along with religious tourism, the Kingdom is also focusing on expanding its leisure tourism offer as part of plans to diversify its economy.
Responding to the unhealthy image of energy drinks, companies are expected to continue developing new products with more varieties like sugar free, lower calories, new flavours and ingredients, organic options, and innovative packaging. Caffeine, ginseng, and guarana are also expected to continue emerging as key ingredients in energy drinks.
Sales of energy drinks through forecourt retailers are expected to see strong growth over the forecast period. With Saudi Arabia investing heavily in major infrastructure projects fuel stations are responding by developing their services and shopping experiences including offering EV charging, car care services, foodservice, ATM services, and forecourt retailers.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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