Energy drinks is set to continue to see fast development and growth in Ireland during the forecast period. The demand for functional drinks is only expected to increase, while the fast pace of manufacturer-led innovation is predicted to continue to trigger the curiosity of existing and new consumers.
The functional trend is set to be a positive one for energy drinks in the forecast period, facilitating further diversification and attracting more consumers. The presence of a brand like Nocco, which offers energy drinks enriched in BCAA, can be seen as the start of the development of new functional energy drinks in Ireland.
The expansion of demand and consumption times for energy drinks should have an impact on distribution choices. In general, consumers want to access energy boosts through drinks when they need them.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!