Energy drinks will become increasingly popular beverages over the coming years, having a strong presence across all retail channels while benefiting from aggressive marketing. Rising consumer mobility will also have a positive impact since energy drinks are often purchased on the go.
Inflation will continue to impact consumers over 2024, putting pressure on purchasing power. As such, although retail value growth is set to be positive, off-trade volume growth will be slower.
Reduced sugar will be a big trend across the entire soft drinks industry, including energy drinks. Consumers will be more preoccupied with health and wellness and will be more educated about the negative impact of sugar.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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