Energy Drinks in South Africa

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Energy Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Energy Drinks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Energy Drinks in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Energy Drinks in South Africa?
  • To what extent are health considerations impacting consumption of Energy Drinks in South Africa?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in South Africa?
  • Which are the leading brands in Energy Drinks in South Africa?
  • What potential exists for multinational or domestic soft drinks companies to expand in South Africa?
  • How are products distributed in Energy Drinks in South Africa?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Energy Drinks in South Africa - Category analysis

KEY DATA FINDINGS

Flavour profiles diversify, while a local brand sets its sights on the US market
Demand for reduced sugar energy drinks continues to increase
Brand diversity demonstrates consumer preference for variety of flavour profiles
Regulatory changes to be implemented, effecting the packaging and composition of energy drinks
Further segmentation within energy drinks emerges
Future development of healthier energy drinks likely
Table 1 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

Soft Drinks in South Africa - Industry Overview

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
Fountain sales in South Africa

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Energy Drinks

  • Regular Energy Drinks
  • Reduced Sugar Energy Drinks

Energy Drinks

These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.

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This report originates from Passport, our Energy Drinks research and analysis database.

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