Over the forecast period, products high in sugar content will be required to have warning labels on their front cover. The Department of Health is proposing changes to the Regulations Relating to the Labelling and Advertising of Foodstuffs under the Foodstuffs, Cosmetics and Disinfectants Act of 1972.
The overall outlook for energy drinks is positive in South Africa, mainly driven by millennials. As this cohort increasingly adopts healthier lifestyles, brands of energy drinks must adapt accordingly.
Off-trade volume growth of energy drinks is predicted to remain dynamic throughout the forecast period. However, there is still likely to be a shift towards perceived healthier options.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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