In line with the growing health and wellness trend, variants with zero or reduced sugar are expected to continue to gain popularity and attract even more customers to energy drinks in the short to medium term. Czech consumers study the amount of sugar that is in energy drinks, and they take into account health factors in their purchasing decisions.
A new and emerging trend in energy drinks concerns products specially marketed towards gamers. As companies have discovered the potential of this new consumer base, they are offering brands focused only on energy drinks dedicated to gamers.
One new technology that has started to be used in the Czech Republic is nitrogen filling technology. This technology is intended to allow for a “lighter”, dry taste, similar to that of a fine champagne.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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