Marketing efforts matter greatly in energy drinks, as in the broader soft drinks category, as the competition in energy drinks is fierce. Hartwall has extended its partnership with the Finnish national men’s ice hockey team Leijonat.
Energy drinks are seeing more fruit and juice like flavours being developed and this is setting the trend towards a greater diversity of flavours in the forthcoming period. Red Bull the Tropical and Juneberry summer edition drinks have emerged alongside Rockstar Watermelon Kiwi No Sugar, Teho Kehoteho Mango, Hartwall Cult Flaming Mangoes Sugar Free and ED Tropical Energy Drink.
Private label has already stepped up a gear in energy drinks, however brands have the major presence in energy drinks, led by Red Bull GmbH, Sinebrychoff Oy Ab and Hartwall Oy Ab. Rising unit prices in 2023 has fuelled price sensitivity with private label gaining ground.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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