The growth of energy drinks is expected to be primarily fuelled by the introduction of innovative products that cater to health-conscious consumers. Manufacturers will focus on developing formulations that reduce sugar and caffeine content without compromising the energy boost that consumers seek.
Energy drinks stand out among other soft drinks, except ready-to-drink (RTD) coffee, for their unique distribution channels. A significant portion of energy drinks are purchased from forecourt retailers, reflecting the impulsive nature of these purchases.
The market share of private label energy drinks is projected to continue to decline in the foreseeable future. This decline can be attributed to several factors, including heightened competition within energy drinks, more aggressive and frequent promotional campaigns by established brands, the active promotion of products on social media platforms, and a strong emphasis on innovative formulations and packaging, areas where private label struggles to keep up.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!