Consumers worldwide are increasingly seeking variety and new taste experiences. Over the forecast period, brands of energy drinks are expected to explore this demand in an attempt to attract consumers who are looking for different flavour profiles beyond the traditional offerings.
In July 2023, the World Health Organization announced that aspartame, an ingredient commonly used as sweetener in a wide range of food and beverage products, is potentially carcinogenic to humans. This ingredient is used by many brands as a substitute for sugar, including in reduced sugar energy drinks.
Red Bull's strategic shift in its distribution agreements, forging a partnership with Peñafiel, a reputable and well-established distributor, underscores a concerted effort to penetrate the traditional channel with vigour. This adjustment in distribution channels not only facilitates Red Bull's entry into traditional channels, but also enhances the accessibility of energy drinks for local consumers.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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