Consumers who remain underserved in energy drinks in Peru are athletes and sports enthusiasts. This gap in service is evident as sales in specialist sporting goods stores gain relevance.
Energy drinks brands need to proactively create new consumption occasions to maintain presence, particularly in the face of increasing competition not just from coffee but also from other food categories. There’s a noticeable emphasis in campaigns by producers and supermarkets on the nutritional advantages of foods like bananas, nuts, oats, and dark chocolate.
In Peru, an intriguing trend is emerging in energy drinks, where certain brands gain substantial exposure through digital influencers despite not being available in the country, fostering awareness within a captive audience. Brands like Bang Energy and Rockstar are promoted by regional and global celebrities on their social media accounts, generating significant attention.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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