Although some experimentation was seen in previous years, energy drinks still lacks relevant innovation in terms of utilising new ingredients to push a more natural agenda. Monster Energy is likely the most relevant case, with its Juice line, using juice as a base for its carbonated energy drinks, but there is still opportunity for other ingredients and products to make energy drinks more natural.
Although the main use for energy drinks continues to be their function of energy-boosting, and expansion is now being seen towards sports, some Brazilian demographics have started adopting these products as a substitute for alcoholic drinks. This is because adults tend to view energy drinks as being suitable for social occasions, providing energy for higher intensity events such as parties and other gatherings.
Energy drinks continues to be a category dominated by aluminium can packaging, with the two biggest brands, Red Bull and Monster Energy, only having their portfolios in this format, despite offering different sizes, focused on 269ml, 350ml, and 475ml. Monster Energy also plays a hand in bringing high quality to aluminium can packaging, with more colours and textures.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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