Off-trade sales of energy drinks are predicted to witness a static performance in volume terms over the forecast period. Despite an expected ongoing demand for products which claim to enhance focus or combat sleepiness during work or study, such beverages are poised to encounter competition from other categories.
The health and wellness trend will persist over the forecast period, with Thais becoming increasingly aware of the content of the products they are consuming. Energy drinks have historically suffered from a bad reputation in terms of health, yet a greater focus on functional benefits, such as immunity-boosting properties, could enable such products to reposition themselves healthier soft drinks alternatives.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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