Energy drinks will continue to see healthy volume growth, with further brand launches. Local brands such as Raptor by Grupo Venado, Full Mendocina by Bebidas and Speed Max by Aidisa are contributing to increased sales volume within energy drinks, with their affordable offerings.
Bolivia is seeing lower levels of product diversification in energy drinks compared to other markets in the region. The offer of low-calorie or sugar-free products is still limited and driven by niche segments.
Energy drinks are seeing a healthier positioning. A notable example is from Cameo, with its Reaktor brand, which has launched 1l and 2l bottles enriched with vitamins C, B3, B5, B6, and B1, which claim to enhance physical endurance and mental alertness.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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