Although energy drinks is expected to continue recording steady growth in off-trade volume terms over the forecast period the category is expected to become more mature with less room for development. As a result, the competition between players is likely to become even more intense.
Consumers in Vietnam are expected to become increasingly health conscious over the forecast period and will likely increasingly look to make healthier choices for themselves and their family. This could pose a serious threat to sales of energy drinks with many of the most popular options having a high sugar content.
Over the forecast period, key players are expected to focus on product innovation to stimulate sales as they look to shake off the confines of an increasingly mature category. Though energy drinks with low or no sugar content could help players to address the growing health and wellness concerns of locals, this may not be enough to persuade some health-conscious consumers to continue buying energy drinks.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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