The government in Malaysia is set to improve its Halal certification processing time from 51 to 30 days over the forecast period, which will benefit the leading company and importer, Yee Lee Marketing. This is particularly pertinent due to the player’s strengthened relationship with TC Pharmaceutical, as the partnership is set to expand distribution for Red Bull (along with the player’s other brands).
In addition to the named brands, there is a small percentage of unbranded “others” in energy drinks in Malaysia, which are likely to focus on their distribution tactics over the forecast period. Whilst such brands are unable to compete directly with the giants, competition between them still remains – notably so with small local brands which target low-income consumers.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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