The difficult economic period the country is going through does not seem to frighten most players in energy drinks. The category has a lot of potential, especially considering the size of France and the low per capita consumption of energy drinks in the country in comparison to other big markets.
The Olympic Games of Paris could provide a significant boost to energy drinks early in the forecast period. All soft drinks will enjoy a probable peak of sales in 2024 and 2025 thanks to the Olympics, its trickledown effects and the strong recovery of inbound tourism, notably in Paris, which will play in favour of both off-trade and on-trade sales.
The presence of energy drinks in alternative channels is something that could boost category sales. In comparison with its potential, this category is the most under-represented in multiple grocery retailing in soft drinks.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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