Despite significant growth in energy drink penetration, reaching nearly one-third of Belgian households during the review period, further expansion is expected in the forecast period. Continuous innovation and diversification within the category are projected to attract new consumers and cultivate new consumption habits.
Healthier and functional energy drinks are anticipated to bolster the category's growth. As the functional trend permeates various soft drinks categories, it will similarly influence energy drinks during the forecast period, further blurring the lines between soft drinks.
As the category diversifies and evolves, players within energy drinks will need to diversify their distribution channels to reach new audiences. For instance, offerings like AA Drink Burner zero calorie might be made available in gyms, while Buddy, a natural energy drink promoting better focus, could target university campuses.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!