As of 2022, India boasted a population of 316 million Millennials, representing a predominantly young demographic with significant potential for energy drinks. This has prompted foreign players' introduction of various energy drink options aiming to attract Indian consumers.
Since 2018, Red Bull, the frontrunner in the category, has been catering to the demands of health-conscious consumers in India by offering a sugar-free alternative to its flagship brand. Following suit, Monster Energy also relaunched its product line by introducing Monster Ultra, a citrus-flavoured energy drink with zero sugar content.
Energy drinks in India, long associated with luxury and symbolised by Red Bull, are transforming. While Red Bull remains a success story, the perception of energy drinks as a luxury product and their higher price point has limited their penetration in the market.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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