Energy drinks is still in its infancy stage, and as such, the forecast period offers plenty of opportunity and potential for growth. Several factors will continue to drive sales, including growing urbanisation, busier lifestyles, rising brand awareness, and increasing product visibility.
One of the key factors suppressing demand for energy drinks is that these products are widely regarded as expensive and non-essential, with the entire category thus having a rather premium positioning. Despite this, local consumers have become much more interested in consuming energy drinks more regularly, with many people in Morocco consuming energy drinks for their stimulating and refreshing properties, spurring demand among busy urban professionals looking for a quick energy boost.
Energy drinks sales will continue to thrive mainly in on-trade channels, being the category where many players achieve higher through on-trade channels compared to off-trade channels. However, energy drinks are available mainly in cities and are consumed mainly by young adult consumers to gain energy while socialising or out in the evening.
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Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.See All of Our Definitions
This report originates from Passport, our Energy Drinks research and analysis database.
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