Ice cream is a relatively mature market in Thailand and as such, is expected to see only modest retail volume growth during the forecast period. To address this, brands are preparing to invest in more indulgent, premium products, in order to stand out from their competitors.
Healthy eating trends are gaining traction in Thailand, especially among millennials and Gen Zs. Consumers are increasingly scrutinising ingredient labels, aiming to reduce their sugar intake, and seeking “better for you” options.
Cross-category expansion is poised to be a significant trend in the ice cream market over the forecast period, This strategy involves well-known brands from various food and beverage categories branching into ice cream, thereby injecting fresh energy and innovation into a previously stagnant market. By capitalising on their existing consumer loyalty and brand strength, these companies aim to offer new and exciting flavours and formats that capture consumer interest and differentiate themselves from competitors.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!