Ice cream in Malaysia is set to experience an improved performance over the forecast period, with positive, albeit modest growth in retail volume terms. One significant driver of this demand will be the country’s hot climate, which means that there will always be a demand for ice cream, especially in the case of single portion dairy varieties in cone and stick formats, which are perceived as being more indulgent than their water-based counterparts.
Take-home dairy ice cream meanwhile, will experience visible retail volume growth as the country’s hot weather encourages consumers to indulge in their ice cream cravings at home. In addition, the unit selling price for take-home ice cream is anticipated to normalise as consumers take advantage of seasonal promotions.
During the forecast period, impulse dairy ice cream is predicted to benefit from the expansion of the convenience store channel, as chains such as KK Supermart, Family Mart, CU, Mynews, and 7-Eleven open up more outlets in shopping malls and standalone formats. At the same time, ice cream manufacturers such as Unilever, Nestlé and Fraser & Neave Holdings are expected to club together to create more freezer cabinets in convenience stores which are close to consumers’ workplaces and residential areas, thereby enhancing accessibility and further stimulating consumption.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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