Consumer demand for ice cream is set to remain stable over the forecast period, giving rise to a slightly better performance in retail volume terms. Following the significant price increases witnessed between 2022 and 2024 due to inflationary pressures, current value growth will slow considerably in the upcoming years.
Single portion water ice cream is set to be the fastest growing ice cream category over the forecast period. The main reason for the strong performance of single portion water ice cream is the small size.
With the entry of Mondelez International Inc it is fair to assume that the competitive landscape will be enriched in the years ahead. Current competitors, such as Unilever Group, Froneri Adriatic doo, Cermat doo and Frikom ad will be challenged as Milka and Toblerone ice cream brands assume their place in the market and start competing more closely with incumbent brands.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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