Retail volume and value (constant 2024 prices) sales of ice cream are projected to continue to see healthy, if slower, growth over the forecast period. Mini ice cream ranges packaged in the multi-pack format are expected to remain popular as local consumers look to enjoy some of their favourite frozen treats in smaller portions without overindulging or consuming excessive calories.
Local consumers are responding to the cost-of-living crisis by trading down to more affordable branded or private options or by favouring lower-priced retail channels like discounters. While consumers are expected to trade down to cheaper options, others are predicted to continue to prefer premium brands that offer high-quality ingredients that satisfy a desire for indulgence.
While “traditional ice cream flavours” like vanilla, chocolate and strawberry are likely to remain among the most in demand options, local consumers seem to be more and more willing to step outside of their comfort zone and try new unique flavours to “spice up” their ice cream splurges. Consumers, especially younger consumers, seem to be eager to try new products.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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