Ice cream sales volume is anticipated to experience healthy growth throughout the forecast period, with impulse purchases expected to outperform take-home sales. Impulse sales remain relatively underdeveloped compared to take-home options, and companies will likely focus on expanding their impulse business across the country.
While Crufi SA and Conaprole are expected to maintain their market dominance, numerous small companies are anticipated to gain traction in the short term, primarily in take-home ice cream through supermarkets and hypermarkets. To cater to this segment, several traditional ice cream stores, such as La Cigale and Lekker, have diversified their portfolios beyond multi-packs.
Plant-based ice cream is projected to be the fastest-growing category in terms of sales volume over the forecast period, driven by a surge in new products and brands. However, it is crucial to acknowledge that sales currently originate from a relatively low base.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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