Seasonal factors will continue to influence the performance of ice cream over the forecast period, with sales clearly seeing stronger opportunities during the summer months. We also expect a return to positive volume sales from 2025, as consumers’ spending power is expected to see improvements, in line with the ongoing stabilisation of the economy.
Multi-pack dairy ice cream is expected to return to robust volume sales over the forecast period, as such options offer cost savings when considering volume of product per price. However, these sales will be more suited to larger retail channels.
In line with the expansion of modern retail, we also expect some developments in small local grocers. Notably, small local grocers remain strong in ice cream sales, thus, ice cream players are likely to utilise this channel in order to promote their brands.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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