Ice cream in the US is expected to return to low retail volume growth in the forecast period, with stronger current value growth rates. However, 2023 was the hottest year on record for the northern hemisphere, and with such increases in temperatures come sustainability challenges, which will impact the ice cream category in the coming years.
As inflation persists in the US, and the cost of living remains high after a few years of consistent price increases, consumers have learned to pull back from non-essential categories where possible and practicable. In the forecast period they will still indulge when they are celebrating, or if they have had a hard week, but will do so to a lesser extent than in 2020 and prior.
Health and wellness trends have been diffusing into the snacks space for several years now, and this does not seem to be slowing down. While consumers used to care about fat and sugar content, and they still do to some extent, the leading claims in the US focus on the ingredients and clean label – gluten-free, no artificial flavours or colours, as well as no hormones in dairy ingredients, and the “natural” claim have been amongst the leading claims for ice cream in the US at the end of the review period.
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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