As inflationary pressures ease, consumer confidence improves and impulse purchases recover, retail volume sales of ice cream are expected to return to growth over the forecast period. Nevertheless, the category is set to be further challenged by the global tight supply of sugar and cocoa prices.
Amid the cost-of-living crisis, in June 2023, the local government announced its decision to postpone the implementation of the additional HFSS restrictions, moving the effective date of the ban on volume-based promotions and the advertising restrictions from October 2023 and 2024 respectively, to October 2025. To navigate the stricter regulatory framework, ice cream producers are expected to enhance their efforts to launch HFSS-compliant ranges by reducing sugar and fat content.
The poor performance of ice cream in 2023 was partially attributed to the inclement weather in the UK during the summer season. While ice cream is traditionally consumed during the warmer months, reducing its seasonality can create numerous new growth opportunities.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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