Compared to water ice cream, producers of dairy ice cream have been particularly relaxed about reformulating and developing compliant innovations, as sugar and fat play crucial roles in the structure and flavour of their products. Thus, players are expanding to water-based ranges, including Little Moons, which has launched a new non-HFSS product, while those already targeting healthier indulgence, such as Oppo Brothers, will continue to thrive in line with the growing demand for low sugar and low calories, helping to drive growth under the current legislative climate.
One key trend that is expected to continue growing is the rise of plant-based variations. Plant-based ice cream has managed to buck the declining trend in terms of retail volumes and is likely to remain the most dynamic performer in the coming years as local consumers continue to switch to plant-based diets or have specific dietary needs.
As out-of-home mobility continues to recover, the need for convenience when purchasing ice cream, combined with the increasingly hot summer months experienced by the UK, will result in rising demand for impulse ice cream in the coming years. As local consumers seek products that are practical for eating on the go, the convenience of single portion ice cream can return to being a key driver of sales.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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