Over the forecast period, ice cream in Singapore is projected to see only low retail volume growth rates. This trend can primarily be attributed to the falling number of children, who traditionally constitute the main consumer base for ice cream, resulting from a low and decreasing birth rate.
Unlike in other snacks categories, healthier indulgence is not gaining traction in ice cream, as consumers tend to prioritise maximum indulgence and comfort. There is thus a notable lack of low sugar and low calorie ice cream options in Singapore.
Brand collaborations and innovative marketing strategies play a crucial role in stimulating consumer interest and boosting sales in ice cream. For example, Wall’s Paddle Pop introduced a new strawberry and bubble gum flavour featuring Marvel’s Spider-Man design in October 2023, appealing to children and Spider-Man fans.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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