Over the forecast period, ice cream is expected to experience a normalisation of demand, while value growth (at constant 2024 prices) will be less dynamic compared to the review period. Greater mobility in New Zealand, driven by further recovery in convenience retail, is anticipated to bolster impulse purchases, particularly in single portion ice cream.
Plant-based ice cream emerged as a strong performer within the category following its entry to the local market in 2021, but its growth trajectory has slowed amid cost-of-living pressures and reduced consumer expenditure, particularly given its higher price due to the elevated costs of production compared to traditional dairy ice cream. Nevertheless, plant-based ice cream in New Zealand remains in its early stages but shows promising potential for future expansion.
Amid the growing popularity of plant-based, dairy-free options, consumer scrutiny over product claims is intensifying. Recent controversy surrounding labelling by certain brands has sparked significant debate in the New Zealand, highlighting issues of transparency and ethical marketing practices.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ice Cream industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!