Ice cream is expected to return to stronger sales over the forecast period, in line with the recovery of the economy and consumers’ stronger spending power. This will be supported by the ongoing recovery in foodservice channels, alongside expected high levels of tourism and the hot weather in the country.
Single portion dairy ice cream, whilst still in a negative-digit volume slump in 2024, is expected to return to healthy growth over the forecast period. This is particularly related to the recovery of tourism in Vietnam, with reports indicating a notable uptick in inbound tourists in 2023 compared to the previous year.
While e-commerce remains relatively insignificant for ice cream, online channels create opportunities for players to promote their brands – such as seen across other categories in snacks. This includes customer engagement via social media platforms such as Facebook and TikTok, which are popular in the country.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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