Demand for ice cream will remain steady in the upcoming period. Driven by the indulgence trend and the recovery of purchasing power, multi-pack dairy ice cream is set to perform especially well.
As pressure on purchasing power declines, especially in the second half of the forecast period, consumer expenditure in the foodservice channel is likely to increase. With consumers spending more on eating out, grocery retail expenditure on ice cream may come under pressure, thus impeding retail volume growth of ice cream.
Although the primary driver of ice cream purchases is expected to remain indulgence, the health factor is increasingly likely to be taken into consideration by consumers in the forecast period. Plant-based ice cream is set to witness robust volume growth over the forecast period, driven by its healthier positioning.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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